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WATCH: THE VIDEO FOR LADY GAGA’S NEW FRAGRANCE!

Details about Lady GaGa’s much-anticipated new perfume are finally rolling in.

Fortunately, Mother Monster’s new scent does not, as previously believed, smell like “blood and semen,” but rather a “fruity floral focused around belladonna.”

Developed in partnership with fragrance giant, Coty, Gaga’s new scent launch, called Fame, is expected to earn $100 million in its first year, combining US and international sales.

Fame is the first black eau de parfum and it comes out invisible when you spray it. Gaga came up with the idea for the 100ml bottle’s egg shape while she was hanging out in that egg at last year’s Grammy Awards! The fragrance will be available in three different sizes but only the priciest version, titled Ultimate Masterpiece, will come packaged in the ovoid bottle.

In anticipation of the September release, Lady GaGa released a video earlier this week explaining the formulation of her new fragrance. Check it out below.

 

 

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