Make-up campaigns tend to be all the same and quite often, one blends in to the other. Not Dior’s Summer Mix Collection campaign, however. The fun, summery video has that something special about it that sets it apart from the rest.
Starring Julia Hafstrom and featuring Bow Wow Wow’s version of The Strangeloves classic, I Want Candy, there’s an almost retro feel to the look that makes the campaign seem surprisingly fresh. The print ads have a 50s feel, while the video looks very 2012.
Summer Mix presents four candy shades of Dior Addict Ultra-Gloss, and four, new texture, nail gloss varnishes.
Gorgeous and fun, with a retro-modern feel; the perfect combination for summer – or indeed any time! Check out the video below to see the campaign in motion.