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FRENCH FANCIES

A celebration of Paris fashion and style

To coincide with Paris Fashion Week, Brown Thomas is paying tribute to all things French until March 25th. In order to capture the joie de vivre of quintessential French styling, they will be hosting a series of fashion masterclasses to show how to capture and recreate the look of French fashion icons such as Vanessa Paradis, Marion Cotillard and the woman responsible for creating some of the most beautiful images on print as the former Editor-in-Chief of French Vogue.

Zadig & Voltaire spring 2012

Brown Thomas has always had a strong connection with France; promoting and selling some of their most well-known labels, such as Lanvin, Dior, Chloe, and Balenciaga. There is a revolution in French dressing, an underground of chic coming through that is starting to define the essence and allure of French chic and Brown Thomas intend to highlight this new form of chic this month. During ‘So Parisian’ Brown Thomas is intending to familiarise and promote their more urban edged brands such as Maje, The Kooples, Zadig & Voltaire and Sandro. These new French brands are creating a new wave of dressing, each with their own form of French classicism but always with a quirk; whether it’s Zadig & Voltaire’s love affair with the skull motif, The Kooples’ androgynous, beautifully cut tailoring, or Maje’s perfect balance of femininity with grunge detailing.

This new wave of French ‘cool’ labels is the perfect illustration of how French women on the street are dressing. Classic French staples are, irrefutably, fitted blazers with the sleeves slightly hunched up and skinny trousers worn with the obligatory high heel. Choose from either an oversized clutch or slouch; accessories to French women are taken extremely seriously, as they are a finishing touch that sets their look apart. Key style notes include wearing something classic like a high-end brand with something that has more of a rockier edge; such as teaming a Dior skirt with skull motif cashmere top a la Zadig & Voltaire. French dressing is perfect paradox; you want to look like you have obviously made an effort, but that effort was minimal; because it comes so easy to you.

For details on their fashion masterclasses yet to be announced, keep an eye on www.brownthomas.com

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