Following in the designer footsteps of Diane Von Furstenberg, Roberto Cavalli, Versace, Moschino and Gianfranco Ferrè, Jean Paul Gaultier has been unveiled as Diet Coke’s new Creative Director.
Building on Diet Coke’s impressive heritage of fashion collaborations, this is the first time that a fashion designer will be involved in so many aspects of the brand. A number of exciting projects will be unveiled throughout the year, combining the avant-garde style of Gaultier with one of the world’s favourite soft drinks brands.
Gaultier will bring his creative flair to a limited edition collection of show-stopping bottles and cans and he will also be developing online content, retail concepts and a ‘night & day’ ad campaign paying homage to many of his famous collections.
The limited edition bottle collection will be available across Europe from April.
No images of JPG’s bottles have been released yet, but click on the gallery below for some of the previous Diet Coke collaborations from Cavalli, Furstenberg, Moschino and many more.
To celebrate this collaboration, Jean Paul Gaultier has created three fashion films. The first one was released yesterday and stars Irene, ‘the rock chick’. Check it out below.