With tomorrow marking the start of October and, as such, the start of breast cancer awareness month, I thought I would give a mention to the one-of-a-kind initiative that Curves will be running. The Irish owned fitness franchise will be asking women all over Ireland to donate their unwanted bras in order to raise much needed funds for Action Breast Cancer.
The bras will be collected in specially provided pink bra bins in Curves clubs nationwide and for every 1 kilo of bras donated (1 kilo = 17 bras approx), €1.10 will be donated to Action Breast Cancer. The bras will then be be sorted and suitable bras will be sent to third world countries; ones that have seen better days will be recycled. The clever thing about this fundraiser is that Irish women will get to help both sufferers of breast cancer AND those in third world countries where bras are seen as a luxury by most and difficult to find.
Speaking at the launch of the initiative, Sybil Mulcahy said, “I’m delighted to be part of this great initiative for Action Breast Cancer. This is my second year to be involved with this great cause, which is a simple idea to get women everywhere involved in helping to raise money for breast cancer research. I’ll certainly be sorting out my underwear drawer to find some bras for the project.”
Now lets face it, we all have a drawer crammed packed with bras we don’t wear or don’t need, time for a clean out? I think so.
For further information or to find your nearest Curves Club, log onto www.curves.ie or FREEPHONE 1800 932 800.
About Action Breast Cancer
Action Breast Cancer (ABC), a programme of the Irish Cancer Society, is the leading provider of breast cancer information and support in Ireland. Each year ABC reaches over 30,000 women who are concerned about breast cancer or breast health. We rely entirely on voluntary contributions from the public to fund our programmes of care, education and research.
To find out more about the Action Breast Cancer Programme, please call the National Cancer Helpline on Freefone 1800 200 700 or visit www.cancer.ie