Here at Daily Update Towers, we love a bit of Betty Boop, so imagine our excitement when this little nugget of information landed in our inbox; La Boop is to star in a new Lancôme film to promote the luxury beauty brand’s new Hypnôse Star mascara!
According to Lancôme’s press office; “Hypnôse Star is a concentrate of technology whose dual-faceted brush caresses lashes to boost their volume at the root, while procuring a curl that’s pure Hollywood. Inspired by the world of film, sequin-clad Hypnôse Star is a superstar among mascaras, bringing glamour up to date in a playful way. A star is born!”
To showcase the new mascara in all its glory, Lancôme created “Star Eyes”, a film written and directed by award-winning French director, Joann Sfar. He has orchestrated this ground-breaking encounter between Lancôme Ambassadress Daria Werbowy and Betty Boop in a spectacular mix of cartoon and reality that blends 30s Hollywood cinema with contemporary glamour; combining the mischievous gaze and incredible sensuality of Betty Boop with Daria Werbowy’s modern beauty.
The film’s pitch? In the wings of a film set, two women are practising their lines. In the midst of their stage fright and blossoming friendship, one entrusts the other with the eternal secret of the biggest stars…” No prizes for guessing that this “eternal secret” is, presumably, the Hypnôse Star mascara.
The short film will be unveiled worldwide on July 2nd on YouTube and the Lancôme websites. Check out the behind-the-scenes video below.
Lancôme Hypnôse Star will be available at Lancôme counters from July 1st, priced €26.