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I was a bit of a late comer to the 50 Shades of Grey phenomenon but I’m half way through the first book and I can’t decide whether I actually like it or if I’m simply too fascinated to stop reading.

I’m really surprised that it’s taken this long but there is finally a 50 Shades-inspired photo shoot doing the fashion rounds.

Starring 2008 Miss Universe and Celebrity Apprentice contestant, Dayana Mendoza alongside Scottish rugby star and Mr Kelly Brook, Thom Evans, Andrew Marc’s first ever campaign for its Marc New York division looks surprisingly haute for something inspired by the erotic novel.

Mendoza wears a virginal white mini dress, unzipped down the back, and Thom wears nothing but a towel around his waist, complete with some well-oiled pecs. He’s looking off into the distance, probably thinking about how’s he’s going to punish his sex slave, er I mean ‘submissive’ later.

I have to say, this is a fairly poor effort and it failed to excite the Daily Update team. There’s so much more they could have done. Where’s the grey tie, the whips and chains and that irritating inner goddess? As for Thom Evans as the man himself… he’s not exactly how we pictured Christian Grey to look, but then who is?


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